9 Essential Tips for Your First Online Store Sale
1. Introduction to Creating a Website for Your Online Store
Summary: Online shopping is crossing new milestones every year. If you plan to open an online store and create sales right from the start, here are some valuable tips.
Building and launching an online store is a lot of work but now that you have reached this level, there is more to do. You have to continue working very hard until the first sale has been closed and beyond.
You can adopt techniques and tricks to close the first sale and accelerate your business growth by getting a higher conversion rate. What are those tips? Here are 10 essential sales tips you need to know when doing e-commerce:
2. Optimize The Site
Although you may have launched the site, that does not eliminate the need to optimize it further even after it is live. With that being said, you should try to continually assess the performance of the site and identify points of weakness.
Since it has been launched, that gives you a great chance of seeing how the audience reacts to it. With the few visitors you have received, use their journey to map out problems that hinder them from purchasing.
You can use heatmapping tools to identify elements that might need to be removed or upgraded. Heatmapping tools can help you see the perfect places of placing forms of email marketing services. Never become too comfortable with your website design unless you are sure it is generating conversions to the greatest extent possible.
3. Ensure That the Site Makes Customers Feel Safe
One of the greatest concerns of the e-commerce industry is the trust element from customers. Some people do not trust up and coming websites selling to them because they think it might be a scam. Some have even used certain identifying markers to avoid websites that might be a scam.
To close your first sale and continue growing the business’s conversion rate, you need to get out of their playbook. How do you do this? First of all, by using SSL security on the website.
Many people overlook this crucial aspect but a website that starts with HTTP instead of HTTPS is considered an unsafe site.
Another way to gain their trust is by displaying and transparently showing the security measures of the site.
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4. Target the Right People For Business
Once you have sorted out all the technicalities of the site, it is important to get your offers to the right people. That calls for a full-scale digital marketing strategy involving identifying the most successful distribution channels and strategies. One of the most successful distribution channels is social media because it is free and widely used nowadays.
Of course, the distribution channels and strategies you use will depend greatly on your pursuit of industry and niche. Certain strategies and platforms may be successful in one type of business but not in the other.
The strategy is to formulate a custom marketing plan that intends to reach the relevant people to the greatest extent possible. Do not forget to conduct proper SEO to help you reach a wider audience that might lead to generating more sales.
5. Partner With Other Brands
A completely new online shop that no one has ever heard of can be challenging to buy from. To make yourself a little more reputable and trustworthy, try to partner with other popular or well-established brands. You do not need to target the most popular brands like Nike or Adidas, even local brands can do if they have a large enough following.
Including their logo and mentioning you are partners will them can cause your sales to increase dramatically. Fans of that particular brand will feel more at ease shopping on the site you have developed. That relationship can help close the first sale and grow the conversion rate you have.
6. Make the Customer Journey Inviting
Customers do not like frustrating or confusing experiences. Instead, they prefer being on the easier side of life and you should help them see how simplistic the customer journey is. For example, do not include payment methods that are unpractical for customers. Instead, try to find out which ones are more efficient for them and use those payment methods.
If you’re targeting a global market, this might get trickier, but you should try to include all convenient and popular options.
You might also want to consider making it possible to checkout without creating an account for busy online shoppers. These little things make a huge difference to customers and it can be the determining factor of whether they buy or not.
7. Create a Blog
Yes, it still works. If the blogs are optimized, they keep you alive on search engines. For getting an audience to like you and familiarize themselves with the business. Depending on the industry or niche you are in, there are plenty of topics to blog about.
Perhaps, if you run an online fashion store, try to post trending news about the industry. Try to create content that resonates with them and adds value to customers.
Other niches might find it useful to create how-to content that involves their items. Blogs with that type of content generate a lot of sales and it all comes with a large follower base.
Increasing your popularity is key in closing the first sale and increasing sales as time goes on. Creating a blog will achieve those results, it will make you popular and create a relationship between yourself and the customers.
8. Enable Product Reviews
According to Assignment help UK, customers need to have some influence to make purchase decisions that favour the business. One of the most successful ways of doing so is enabling user reviews on your website with the product range.
With user reviews enabled on each product description, customers will see if it is worthwhile buying the items you’re selling. You can enable it on the site and also on Google search results to be more trustworthy.
Remember, the more user reviews on product description, the chances of customers buying it increases. That means you have to try and ask customers to leave a positive review and as time goes on, a lot of potential clients will have more confidence in the business. That applies on the first sale you close, right after checking out, ask the customer to leave a positive review.
9. The Bottom Line
Starting an online can be a lot of work, but it does not end there. You still have to put in some effort to ensure that there is a stable stream of customers. These 10 tips can help propel your business to great lengths if followed carefully.
Remember, never be too comfortable with the website you are using to conduct business but always find ways to improve it.
Also, if you want a trustworthy and professional team to handle creating your online store, then Katu Studio is one of the best to trust it with your eCommerce website. They offer A to Z websites creation in all niche and they also go as far as managing your SEO, Speed optimization, Content creation and etc. Therefore if you want to create a website for your sales then contact them and get started with your online store.