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10 Top WordPress Plugins for an eCommerce Website

One of the best features of a WordPress website is that it can be integrated with an eCommerce plugin, so if you choose to sell any type of merchandise or provide services you have the ability to do so. But what are the best WordPress plugins for an online store?

We are going to review 10 top WordPress plugins for an eCommerce website that suits the users needs properly. Although, there are steps that need to be taken to make sure you are set up for success. 

When you have got yourself a WordPress website, several questions arise. How do you choose the best WordPress plugin for your store? Since there are over 5,000 plugins available for users with different needs, the act of decision making becomes difficult.

If you want to find out which of these WordPress plugins are the best one for you, we have gathered valuable information about each of them. When you are done reading this article, you will have the right idea about the plugin that fits the requirements you desire.

Find a Great Article on the Best WooCommerce Alternatives in 2020

WooCommerce is a free, highly extensible open-source choice. But don’t get it twisted; there are excellent alternatives to it out there that you should consider before settling on one.


1. WooCommerce

The most popular eCommerce plugin for WordPress is WooCommerce. The plugin is simple and very easy to use and of course, it can be added to almost any type of theme. WooCommerce carries all the features you’ll ever need to create an online store.

top WordPress plugins for an eCommerce Site

Shopify like WooCommerce is one of the best platforms to run your online store. However, integrating WooCommerce with WordPress is way easier since it is a WordPress CRM product itself.

WooCommerce has proven itself as the main eCommerce plugin for WordPress. There is also a companion plugin called TrustPulse which helps win customers trust with social proof and FOMO.

This plugin is free to use and comes handy if you are conducting an e-commerce website on WordPress. It includes several vital features such as payment gateways, calculation of taxes, expenses like shipping costs, and etc.

With WooCommerce you can sell both physical and digital products and services, combining WooCommerce with most payment providers, and you can also customize your online store in line with your specific needs with an extensive library of themes and extensions.



OptinMonster is the most popular conversion rate optimization software in the market. It accelerates incoming email subscribers and sales. The plugin’s powerful display targeting features allow you to personalize the campaigns for each user.

OptinMonster plugins help you optimize your site for peak conversions. You can use their hundreds of high-converting templates to create WordPress popups, slide-ins, announcement bars, and full-screen welcome mats to catch user’s attention.

It helps you recover abandoned cart sales, convert website visitors, and grow your email list.

It’s a great solution for bloggers, business websites, and eCommerce websites. 

Essentially, if you want to make more money from your website traffic, then you`ll need OptinMonster. It also works well with WooCommerce. You can create campaigns that are customized to the customers and also the products that you sell.


3.Easy Digital Downloads

If you’re planning on selling digital products such as ebooks, audiobooks, and other PDF files, Easy Digital Downloads (EDD) could be the perfect WordPress ecommerce plugin for you. EDD expertise is in facilitating digital product sales.

The plugin has all the essential features that you would want in an e-commerce site, such as payment gateways, a host of useful extensions, and much more. It is compatible with WordPress themes as well. If you are selling digital services on the Internet, this is one of the best plugins.

The great thing about EDD is that the core plugin is free to use, and once installed, you’ll have access to features like customer management, discount codes, and shopping cart management. If upgraded to a paid plan, you can use other EDD’s features and extensions.



Not only can you set up an online store but you can also access a large number of built-in features and data tools which can help grow your business. BigCommerce is ideal for business owners who already own either a large brand or a rapidly growing e-commerce store.

One of the many fantastic attributes of BigCommerce is the ability for business owners to sell from anywhere. Their multichannel integrations are outstanding. You can sell via Facebook, Instagram, Pinterest, eBay, and also Amazon.

It is one of the best plugins that offer some superior scalability features. With BigCommerce there are no transaction charges. Many e-commerce platforms will charge you for each transaction but the process with BigCommerce is trouble-free.



I would start with Ecwid then move on from there if you’re a beginner. The incorporation with social media is awesome. You can sell your products directly on sites like Facebook and Tumblr. Ecwid provides its products to small businesses looking to get started quickly.

Ecwid is another managed eCommerce platform for selling products online. It is similar to WooCommerce in terms of setup and high user ratings. The main difference between these two options is that Ecwid can be used on any website, not just WordPress.

Taking this into account, one of the main benefits of using Ecwid is the ability to sell simultaneously on various channels. The main plugin is free to use and the functionality is sufficient for small stores with up to 10 products.



Cart66 Cloud’s charisma lies not in a complex technical backend but in a flawless front-end experience that’s available for people who want to start an online store but do not have any experience in web development.

Unlike with WooCommerce, most of the necessary eCommerce functionality comes built-in, and you won`t need to buy any other extension. Cart66 Cloud is flexible enough to use for a number of different online payment plans: selling products, creating subscription payments, and more.

While it’s difficult to compete against something like WooCommerce when it comes to WordPress eCommerce plugins, Cart66 includes a distinct feature to offer. It’s excellent for anyone who wants to keep their site simple and also easy to use. 

Another big bonus of Cart66 is that the plugin comes with over 100 integrated payment gateways, and supports both digital and physical products so there is no limit to what you can sell.


7.Yoast SEO

It may not be an eCommerce plugin but it’s a necessary accessory especially if you’re creating an eCommerce store on WordPress. Out of all the WordPress SEO plugins, Yoast offers the most proper solution with all the features and tools that you need to improve your on-page SEO.

Search engine optimization (SEO) is a necessity for any site. If you are not focusing on SEO, you are doing it wrong. SEO helps your site become more traceable and rank higher on search results. 

Better SEO helps you increase traffic and, in exchange, brings in more income for you. The Yoast SEO plugin optimizes your site’s content for proper SEO. It does it in a straightforward and user-friendly manner, which gets the job done hassle-free.



One of most powerful, but still user-friendly plugins out there is Shopify. They are a public corporation with large investments in software & security engineering. This plugin is easy to scale for small and also big online stores. Shopify App Store is full of useful add-ons for your store. 

Shopify is a stand-alone, managed eCommerce platform that enables even the most non-technical user to start, grow, and manage an online business. On top of that, they have a vast community of independent experts ready to help and support you.

Shopify is completely cloud-based, which means that you can run your eCommerce shop anywhere there’s an internet connection. Shopify offers new users a 14-day free trial, and at the expiration, you’ll have to sign up for one of their paid plans.



One of the best WordPress landing page plugins is SeedProd that offers several features that make this plugin strong and also user-friendly. The drag-and-drop page builder tool provides users with fabulous pages and layouts without knowing how to write a single line of coding.

With SeedProd you can easily preserve your website’s landing pages from spam, bots and also fake submission using ReCaptcha. SeedProd is also compatible with any device and looks awesome regardless of screen size. 



With HubSpot, you can easily add live chat, chatbots, forms, and popups to your pages as well as sending marketing emails, and see analytics about all of your efforts. It’s easy to install, simple to use and proves to be an incredibly useful plugin. 

The plugin saves you from having to install multiple plugins for each marketing function and also you get all of these features from your WordPress dashboard. You can build and add beautiful forms and popups to your website in minutes thanks to the easy-to-use drag and drop builder.

All emails are automatically logged in your CRM. You receive notifications any time someone opens your email or clicks on a link so you can follow engagement. The incorporated analytics helps you improve your general marketing efforts.



Now that you have read our list of 10 top WordPress plugins for an online store, you should be able to choose which is the best for you. We hope that you`ll find success on your eCommerce website.

It should be noted that if you don’t want to go through all the trouble of finding the right plugin for your eCommerce website, Katsu Studio will build your website and design its XML sitemap. Katsu is a web design company that can build your online store in no time and hassle-free.

Dave Miller
Dave Miller

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